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Kaagan Research Associates, Inc.

Since its founding in the 1980s, Kaagan Research Associates (KRA) has occupied a special niche in the research business; the niche where clients need inventive, focused and cost-conscious solutions for their information-gathering, trend-forecasting, and strategy development mandates. KRA follows these core propositions:

• There is a surfeit of data in the hands of decision-makers, but an acute shortage of strategic insight for effectively translating that data into sound strategies and decisions;

• Choices made by people in their roles as consumers, citizens and voters take place within social, cultural and economic contexts. Understanding and interpreting these broader environments enable research studies to be scrutinized against a more relevant backdrop.

We have affiliate relations with research companies and institutes in Western Europe, Latin America, Russia and Asia, in order to meet the research needs of our international client base. Our scope is as narrow or broad as our clients need it to be.

Our reports and output, no matter how richly detailed with data and graphical representations, are, in the words of one client, "uniquely literate and comprehensible," and our presentations and workshops, whether to marketing staffs or officers, Boards of Directors or government agencies, are lucid, dynamic and memorable. Our principles ensure creative problem-solving, inventive research techniques, and unassailable quality of output.