KRA Clients

KRA is proud of and gratified by its long-running relationships with many of the clients listed below. KRA counts among its clients not only the Boards of Directors and senior officers of some of the world's largest corporations, but also non-profit, social service and voluntary associations, for whom the firm provides counsel on changing social trends and strategies for adapting to new forces in demography and public expectation.

Our client base is diversified both by industry and geography. By working with companies and governments all over the globe, we have developed the scope and experience of a larger research firm, while maintaining the intimacy and "hands on" interaction of a boutique firm.

Partial Client List

"For several years, Cisco Systems has relied on Kaagan Associates for the design and analysis of high-visibility surveys in Latin America, allowing us to understand changing views regarding the Internet, and to speak publicly throughout the region about the ways in which various audiences see the Internet as important to their organizational development. KRA's studies of journalists and editors, and also among business executives throughout the region as they adapt their companies to using information age technologies, have been finely crafted pieces of research. They have helped Cisco position itself as an indispensable source of information for Latin American opinion leaders interested in staying ahead of the Internet knowledge curve (see an example of this work here)."
     - Alberto Arebalos (Corporate Communications Manager, Latin America & Caribbean, Cisco Systems Inc.)

"The BMW Group has relied on KRA for many research projects. The assignments have covered a wide array of topics, from social values studies and trend research, to specific product research on current and future offers of the BMW Group. KRA has a profound expertise in understanding American consumers, and in forecasting and explaining changes in consumer behavior relevant to the automotive industry in general, and to the premium sub-segments in particular. Their work has been of tremendous help to us as we try to better target our products to the needs of our American customers. Regardless of how nuanced or ambivalent the research findings are, KRA is always able to draw clear recommendations that are astute and to the point"
     - Dr. Uwe Ellinghaus (General Manager, Market & Trend Research, BMW Group-AG/Munich)

"I have known and worked with Larry Kaagan for nearly 15 years – and there is a reason why I continually turn to him amid all the other research firms. He and his team bring an intellectual depth and insight that goes beyond mere fact-gathering and results reporting. They bring understanding to trends and attitudes that leave anyone feeling a lot smarter about the world around them and more confident about how to translate these insights into strategies and actions."
     - Paul Heagen (President, Lampion Consulting)

"We have found Kaagan Research to be an invaluable strategic partner in helping understand public opinion nuances in a fast-paced, ever-changing region. KRA's work has afforded us great insights on how best to address client challenges and opportunities, particularly as it pertains to strategic messaging. The quality of their work and delivery is unmatched."
     - Rissig Licha (Executive Vice President, Senior Partner/Managing Director, Fleishman-Hillard Miami/Latin America)